This is what I have been trying to tell everyone! Consumers want upholstered furniture to be comfortable and durable…good thing my Slobproof! furniture is both! Take a look at this article from Furniture Today and read what consumers consider to be the most important features when buying upholstered furniture.
“’Comfort, comfort, comfort! A sofa can look pretty, but if you don’t want to sit on it, then it’s not going to do much good.’ That’s the opinion of a 27-year-old from Florida, one of the more than 6,600 U.S. consumers answering Furniture Today and HGTV’s latest survey on upholstery.
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She’s not alone in her thoughts either. Nine out of 10 respondents cite comfort as important when shopping for and buying upholstery, making it the most important feature. Durability is also crucial to 85% of consumers. A 30-year-old from Louisiana explains that she ‘wants her purchase to last for many years to come.’ And, a 52-year old from Missouri shops for a durable sofa for her “two large dogs who sneak onto the furniture.’ The same is true for many respondents in their 20’s to 40’s with children living at home.
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Sofas and chairs need to be durable if they’re to last as long as consumers expect them to. One-fifth of survey respondents expect a new sofa to last 15 years or more and 40% want their sofa to last between 10-15 years. The desired replacement cycle is nearly identical for upholstered chairs.
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Overall, 87% of consumers prefer to spend more on a sofa because they see it as an investment, while 13% prefer to buy a less expensive sofa, which offers the opportunity to change it later. A smaller portion view chairs as a similar investment: 74% indicate they’d rather spend more on a chair and 26% prefer to buy a less expensive one.”
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—Dana French
from Furniture/Today
